Touchstone Events

The original touchstone was basanite, a smooth, black stone used to test the quality of gold and silver. It was rubbed across the precious metal, and the authenticity could be determined by the color of the streak produced. The word touchstone now means anything that tests genuineness or excellence.

Genuineness and excellence are at the heart of what drives people forward in dramatic surges of progress. They are the roots. From this powerful core, real transformation takes place. But people will want to test it. So give them something powerful to test.

For this very reason I created Touchstone Events. These are gatherings that dive deep and make contact with what is real, essential, and core to the work of change in ways that generate sudden, striking forward momentum.

The purpose of a Touchstone Event is to gain a perch in a particular culture by striking a keynote, like a tuning fork, that causes the entire community to resonate in response with powerful authenticity. Done well, a Touchstone Event moves the entire community forward in one giant leap, constructing the common beliefs and understandings that sustain coherent activity into the foreseeable future.


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