Interaction is Necessary to Propagate New Ideas

If we look closely, we see that each person is different—even the two guys in the boiler room who work next to each other five days a week or two office workers who work together and think together on the same problems eight hours a day every workday. Though they are side by side, each has a different and legitimate viewpoint. If you want to engage them, and the thousands of others who will bring your change to life, you must give them something to do, draw them into conversation, accept their experience and stories, and allow them to change yours.


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