Five Ways to Penetrate Information Overload

1. Call a special meeting to address your stakeholders’ concerns. Bring in the people who matter most: their boss, critical partners, peers of influence, thought leaders in their field, customers, and members.

2. Bring in your most valuable players to evaluate a critical decision you are facing. Make a thorough presentation that lays out the context, the options, and the dilemmas. Ask them to think both independently and together about the best way forward. Highlight win-wins as they appear. Take action based on their advice, and give them credit for their guidance.

3. Do something countercultural to catch attention. Take on the concerns and issues of those who show resistance and make them your cause célèbre, attracting public attention and support. This is an effective way to reverse hostility and join forces with those who would oppose you.

4. Stage a concentrated series of highly visible activities. In a very short period of time, appear to be everywhere at once. Contact your constituents during this campaign and ask them to help with the design, planning, presentation, or execution of your project. Give careful consideration to their contributions, incorporating what you can.

5. Go directly to the source of competing demands to win support. For example, call a meeting of all managers who supervise the people you want to engage and demonstrate the effectiveness of their subordinates. Connect their common self-interest to the objectives of your initiative.


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