Value-based Change

When new change initiatives are being rolled out, there is often a plethora of activities to carry out.  For example, I recently sat in a meeting where a new way of working was going to be instituted across an international organization. Here is a brainstorm list the change team came up with when asked to identify the main areas of activity:

  • Communication and Engagement
  • Policy Development
  • Business Process Design
  • Competitive Intelligence
  • Identifying Best Practices and Implementing Them
  • Reaching Out to Key Partners
  • Ensuring Compliance
  • Creating Rewards for Early Adopters
  • Developing New Applications
  • Strategic Reviews

The list seemed overwhelming.  As a change leadership specialist I was asked how to prioritize the list, and my answer was, “It’s easy. Go for the biggest returns. Identify the value in each activity and compare them. Perhaps there are one or two that are not negotiable, but the rest can easily be sorted by the ROI, the return on your investment of energy, time, resources, and attention.

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