Why engagement is important

Let’s cut to the chase. Without engagement, you won’t have buy-in. You are left with two alternatives: force and failure. There are occasions when force works. Nobody is about failure.

Force works when it is ok if people don’t care. Or if they think you are wrong, giving bad, misguided, or rotten direction and they’re willing to do what you say because it doesn’t impact them, is not detrimental in the long run, or because the consequences of not doing what you say are more than they can bear.

Engagement is about tying into what people truly care about. That is where you get support, enthusiasm, contributions, and buy-in. When people are engaged, they are on your side, giving you their discretionary energy, working for change they believe in. That’s where the action is.

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One Response to “Why engagement is important”

  1. […] Why engagement is important « getting change right gettingchangeright.wordpress.com/2009/10/17/why-engagement-is-important – view page – cached Let’s cut to the chase. Without engagement, you won’t have buy-in. You are left with two alternatives: force and failure. There are occasions when force works. Nobody is about failure. — From the page […]

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