Building Performance Communities

Communities form all the time inside, outside, and across organizations when business partners, stakeholders, members and employees work together to develop solutions to problems. They form spontaneously in coffee shops, living rooms, hallways and boardrooms after the meeting ends. Yet, most organizations today do not make use of community. They rely solely on traditional management hierarchies to oversee and get work done. This is one reason why building performance communities is a strategic advantage.

For a performance community to thrive, generating solid returns, three areas need to be paid attention to:
1. Business benefits
2. Community concerns
3. Participant payoffs

Business benefits refer to the ROI the sponsoring organization receives. They justify the investment of time, money, and people by providing value in exchange.

Community concerns identify the issues people band together to address. By joining forces people want to achieve real progress in these areas.

Participant payoffs are rewards each person receives by participating in a community. It may be personal or professional, and can be different for each member.

When all three of these are operating in the best possible relation to each other, you have an exceptional tool for accelerating change: a living social network that can achieve results across all three areas. This is a Performance Community.


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